Sunday 9 September 2007

Fire Kills Anthology



I've got some good updates planned for the next week: The Right Steps (Got it now! Thanks, jillc!), Country Roads and a few others.

Meanwhile, here's a collection of Fire Kills PIFs from YouTube user LoafofPint. If he's reading this and would like me to take them down, I'll do it, but most of them are short so it makes it a lot easier to have them all in one video. If you wanted to watch these individually, you can find them at the official Fire Kills website. All fire safety campaigns in the UK have carried the Fire Kills logo since about 2000.

I can't find a year of first broadcast for some of these, but I've done my best. In order, we've got:

  • Scary Movie (2007) - Viral with cheap "screamer" effects (so don't have your speakers up too loud!) But the message is still a good one: don't fall asleep with a lit cigarette in your hand.
  • Christmas (2006) - How much bad luck can one family have? Reminds me of that old "Don't Give Fire a Chance" film - that's an update for another day.
  • Backwards (2004) - Why are these people running about in reverse? Because you'll never escape from a house fire unless you know your escape plan backwards! Geddit? Oh, you didn't? Never mind.

    I noticed they rushed past a burning room that had the door wide open. This is probably why the fire spread so quickly in the first place. You're meant to close all doors at night so that won't happen. You'd think a fire safety campaign would set a better example, wouldn't you?
  • Black (2004) - Quite possibly the most pointless PIF ever made.
  • Doorstep Distraction (2004) - Would work equally well as a campaign against opening the door to salesmen.
  • Dolly (2004) - Very creepy, and one of the few Fire Kills PIFs I've ever liked. I don't know anyone who would put candles in a young child's bedroom, but it's a danger, I suppose.
  • Don't Try This At Home (2004) - I have no idea what the titles are trying to achieve.
  • Feet (2004) - Why are people so patronising towards students? We don't get a maintenance grant now, you know. You don't have to hate us any more!
  • Frances the Firefly (????) - COI TV Fillers hasn't got a date for it. This version was probably first shown in 2004 like the rest, but the original dates back to 1990 at the latest and has been cut down and edited for re - broadcast many times. At least it gives kids the right idea about our justice system: burn down the whole country, get a slap on the wrist!
  • Habit (2004) - Nasty twist at the end there.
  • Smokey (????) - This again is a more recent re - update, but the original was first shown in 1994. Why yes, it was made by the same company that does Wallace and Gromit. How did you ever guess?
  • Spec (2004) - I used to have an annoying boss called James. Wonder if it's the same bloke? We live in hope.
  • TV Distraction (2004) - No, I didn't turn the cooker off. Oh, shit!

The problem with most of these is that they seem to be so concerned with saving on government PIF budget (really, why was "Black" ever made?) and showing off flashy film - making effects that the message itself is lost.

Another request, if anyone's reading this: Does anyone have, or know of, a YouTube copy of a 70s (I think) PIF showing a man working out how to escape from his caravan in the event of fire? Contained the immortal line "Stan? Why are we climbing out of the window, Stan?"

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