Tuesday 21 August 2007

Nightshift



This was one of the best known campaigns by the Australia - based Transport Accident Commission (TAC), which until recently produced the most graphic and hard hitting road safety awareness films anywhere in the world. Their job is to pay out "reasonable compensation" to road crash victims all over the state of Victoria, and I suppose it's in their interest to try and stop such "accidents" happening quite so often.

Did you know that the brain's alertness levels are at their lowest point between midnight and 6am? The hero of this grim little piece clearly doesn't, or he wouldn't knock off work at 2.00 in the morning and head straight out on a long drive. Bad visibility, no one to help you if you break down or get carjacked or something, what better time? He turns the radio up to try and keep him awake, but it doesn't help. Neither does waking up his snoozing girlfriend, so he presses on bravely. He's been driving for nearly two and a quarter hours now, and doesn't the time fly! Zzzzzzzzzzzz eyes closing ooh look pink elephants, lullaby music big fluffy pillows.

Come sunrise, he can hardly keep his eyes open, but he's made it. Until he drives too close to a passing tanker, smashing straight into the side and flipping his van over. Never mind, eh?

As well as the driver fatigue message, this one has the "Country people die on country roads" endline, which accompanied another infamous TAC film where some people are driving along a mountain road and somehow land in a ditch and their car catches fire. If anyone knows where there's a copy on YouTube, I'd be grateful for a link.

2 comments:

Matt Beahan said...

Ah yes, "Country People Die On Country Roads", fondly remembered from Tarrant, back in the day. Here's a link: http://www.youtube.com/watch?v=oGMfjWwX_LU&mode=related&search=TAC%20car%20crash

Nasty one that. On a par with the "Summertime" drink-drive ads from the early 90's for "ooh, shite" factor.

-Discogod

piflover said...

Thanks for the link! I haven't seen that one in years. Or the Summertime ones ...